Most B2B founders hire a CRO for strategy, then an agency to execute. Then another agency for AI and automation. We do all of it — embedded in your business, with my team, under one standard, with one written guarantee.
Karl spots opportunities most leaders overlook, and is a true systems thinker that sees around corners and solves the entire problem. His experience at large companies makes him excellent in everything from cost cutting to revenue driving. He brings a rare mix of strategic thinking and practical execution, and the impact on our results was significant. He raises the standard of the entire team, and only tolerates A players around him.
In 2026, B2B founders need three things at once: a revenue strategist who can see around corners, an automation architect who can replace work with systems, and a build team that ships. Hiring three is expensive, slow, and rarely aligned. The Fractional Chief Revenue & Automation Officer is one operator covering all three — with the receipts to back the seat.
Ten years operating revenue across food, energy, fashion, recruiting, and software. Pattern recognition you can't get from a single industry. Diagnoses where revenue is leaking and where leverage is being left on the table.
Designs the technical scope: which work stays human, which gets automated, which gets replaced by AI, and how the systems integrate. Verifies feasibility before committing to build. No vapor.
A dedicated team of developers ships what the architect designed — outbound systems, AI agents, custom dashboards, data pipelines, internal tools. Under contract, against an approved scope, with a written guarantee.
A short, fixed-scope diagnostic to start. A longer embedded engagement when there's mutual fit. Both governed by The Watson Standard — a scope-locked, work-guaranteed engagement framework.
A two- to four-week diagnostic of your revenue operation. We map where revenue is leaking, what to automate, and what to build — and you leave with a prioritized opportunity map and a production-ready Technical Scope.
An embedded engagement where I take the Chief Revenue & Automation Officer seat in your business. Strategy, technical architecture, and execution by my development team — all under The Watson Standard's scope-locked, work-guaranteed framework.
Every engagement is custom-scoped. The work spans whatever the revenue system needs — designed around one operating thesis: use AI, automation, and people in the right proportion to increase profitability and scale revenue.
End-to-end design of how a business makes money. Where strategy meets the system that delivers it.
Custom blueprints that turn untrained reps into 30%+ closers. Audit, blueprint, train, manage.
Cold email, multi-channel sequences, deliverability infrastructure, and the data engines underneath.
Workflow automation, custom AI agents, and the integrations that make humans more effective.
Proprietary data layers, waterfall enrichment pipelines, and intelligence systems that drive targeting.
Built to feed the sales process — predictable, measurable, accountable to revenue, not vanity metrics.
Karl is a revenue and operations executive with more than a decade of running, building, and architecting B2B revenue engines. He has been Chief Revenue Officer at Watson Style Group since 2013 — service operations, lead generation, sales team, technology — and still runs revenue there.
Between then and now, he built the revenue function for venture-backed companies in food, energy, automation, recruiting, and software — including Pod Foods, Everytable, Lyra Solar, and Axe Automation. At Pod Foods, he closed a $50M / year national expansion contract — the largest single deal across the practice. At one point, he was running outbound sales operations for more than twenty companies in parallel. The pattern recognition that came out of that — what works, what breaks, what compounds — is the practice this firm is built on.
Today, the work has compounded. Strategy still gets designed, but it now gets technically scoped and built — by Karl and a dedicated development team — under The Watson Standard, an engagement framework written specifically to protect the buyer before the work begins.
The practice takes on a small number of engagements at any time. If there's a fit, the next step is a conversation.
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